Irish agri-business firms sign significant deals in China

The Irish Dairy Board, Kerry Group, and animal feed technology firm Richard Keenan & Co have announced deals during a successful Irish trade mission in China.

IDB is launching a whole milk product under its Kerrygold Chinese brand, written in Chinese script and pronounced ‘Jin Kai Li’.

Kerrygold Whole Milk will be sold by major retailers, regional shopping networks, and e-commerce retailers. IDB research found Chinese shoppers respond positively to the image of Ireland as a pure, green island, with clean family farms, with craftsmanship married to safe, modern technology.