France’s growing appetite for burgers offers export opportunity
The volume of burgers consumed outside the home in France has more than doubled since 2008. Consumption was up 9% in 2013 on the previous year. French consumers eat on average 14 burgers per year.
“The strong performance and ‘premiumisation’ of the burger offering in food service could provide opportunities for Irish suppliers of premium and breed-based meat to France,” said Victoria Larragy, Paris-based marketing executive with Bord Bia.
