Business guru fights for future of forestry

Though sometimes perceived as free spaces, forests are far from that and provide billions of people with income, food, and medicine.
Once our ancestors began to abandon their nomadic ways in favour of a more settled agrarian existence and the world’s population started to increase, planting of newly-discovered crops meant large areas of forestry were cleared by successive generations. Folk legends and myths graphically illustrate the fear many people felt for these heavily wooded places, often perceived as being inhabited by sprites and malevolent spirits, or, as in Little Red Riding Hood, the once very real fear of roaming and hungry wolves.