Beefing up communication

The oxygen of information is entering the beef industry via Agriculture Minister Simon Coveney’s industry roundtable discussions.

Better than most of his predecessors at keeping all the stakeholders in the agri-food sector well informed, he has achieved this through quarterly roundtable discussions where he brings all beef stakeholders together and chairs the discussions.

It’s not all talk; he has made it clear he wants actions that will aid viability across the beef supply chain.