Social media campaign will explain the benefits of CAP to the public
Follow the Farmer will run over the next 11 months. As part of the campaign Agri Aware will choose four farmers from different sectors to follow through the farming year.
They will be filmed as they go about their day’s work and the public will be able to see at first-hand how quality Irish food is produced in a sustainable way, and how the farmers care for their animals and the countryside.
Viewers will also get a chance to see in a practical way, the importance of the reformed CAP to Irish agriculture and how Irish farmers are adapting to the changes it brings.
These videos will be made available online and through Agri Aware’s social media for everyone to see. The farmers will even take part in Twitter question and answers sessions to engage with the public.
The campaign, co-financed by the European Commission’s Directorate General for Agriculture and Rural Development, was awarded to Agri Aware following a competitive bidding process. It is supported by the IFA and FBD.
Agri Aware chairman, Bernard Donohue said the reformed CAP ensures that people have guaranteed access to quality, safe, affordable and sustainably produced food grown under the highest standards of animal welfare and environmental preservation.
“CAP is good for farmers, food and consumers of all ages, from towns, cities and the countryside,” he said.
