Shoppers buying in to smaller potato packs to minimise waste

Consumers view potatoes as a vital food category, but want smaller packs to minimise waste, a Bord Bia analyst has said.

Horticulture specialist Lorcan Bourke remarked that retailers view potatoes as a vital category in driving footfall, with 11% of all shopping trips featuring potatoes.

These trips contribute to 21% of all sales.