Processors say they didn’t push bull beef

“If producers want to sell older product, they have to work with their processors at the time when they get the calves,” said Meat Industry Ireland chair man Ciaran Fitzgerald.
One in five animals now being supplied to beef factories is a bull, but Meat Industry Ireland (MII) Director Cormac Healy said, “The industry has not been out there encouraging bull production.” During the recent bull beef discussion in the Oireachtas Committee on Agriculture, both spokesmen pointed to the Food Harvest 2020 report, and the beef activation report, as clearly stating the industry view that steer heifer, grass-fed beef is the direction for the Irish beef sector.