Kerrygold butter hits record sales levels of €316m in Germany

Kerrygold sales in Germany hit a new high of €316m last year, driven by unprecedented sales of 6,000 tons of butter in the three weeks prior to Christmas.

The figures far outstrip the Irish Dairy Board’s own predictions for the year. As part of its 40th trading anniversary celebrations last September, the IDB had projected €280m annualised 2013 sales for Kerrygold butter in Germany.

Gisbert Kügler, IDB general manager for Germany, said several German retailers had run pre-Christmas Kerrygold promotions. The board aligns the record seasonal sales to German consumers choosing to buy a quality brand at that time of year.