Agri export target of €10bn ‘well within sight’
“With increasing demand from more af fluent consumers in key world markets, there is little doubt that the €12 billion export target set out in the industry-led strategy for the agri sector Food Harvest 2020 is well in sight,” said Agriculture Minister Simon Coveney, after Bord Bia yesterday confirmed that 9% growth in 2013 boosted export values to €9,990 million.
Aidan Cotter, Chief Executive, Bord Bia said: “The industry is well positioned to exploit the relentless growth in the global demand for food, underpinned by its grass-based production systems and its ability to build its presence on both new and established markets”.
A further rise in 2014 output is expected across key sectors, and ongoing strong demand is anticipated in emerging economies. “Much will depend on developments in more established markets and consumer sentiment will remain a critical driver,” according to Bord Bia.
Access for Irish beef to the Chinese market is confidently expected to broaden the industry’s presence in the world’s fastest growing market.
In 2013, Irish food and drink exports to China grew by over 40%, and have trebled over the last three years, to reach €390 million. China has become Ireland’s sixth largest food and drink market, driven in particular by strong dairy and pork exports. Seafood and beverage exports are also growing solidly, and inclusion of hide exports from our beef industry bring the market’s value overall for the sector to €432 million in 2013.
Globally, prospects for the meat and livestock sector this year are seen as remaining broadly positive, with relatively tight supplies persisting across the EU for most species. While slower consumer demand is likely to continue in some EU markets, the overall trading environment is expected to be broadly positive, helped by strong global prices.
Prospects for Irish dairy exports in 2014 also remain broadly positive, with global demand likely to help clear any increase in output, to keep prices well ahead of historical averages. Global stock levels and the relative strength of the euro will largely determine price prospects.
Despite the superlevy threat, Bord Bia predicts some further growth in Irish output, as dairy farmers gear up for the removal of milk quotas in 2015.
A Bord Bia industry survey has revealed that food and drink exporters remain positive about prospects, with three out of four expecting export sales to grow.
