Agri-food sales set to reach new heights this festive season
The IFA and Dublin City Council yesterday unveiled their free annual Live Animal Crib at the Mansion House in Dawson Street, Dublin.
The unveiling of the crib coincided with a series of other ‘buy local’ promotional drives. SuperValu predicts it will sell 218,000 Irish hams worth €3.1m at Christmas. Supplied by Oliver Carty Ltd, all of SuperValu’s fresh hams are 100% Irish and Bord Bia quality assured.
The IdentiGEN DNA Traceback system provides customers with absolute confidence that SuperValu ham and other bacon products are fully traceable.
The Irish-owned chain has 201 stores, and guarantees 75% of everything on its shelves is sourced or produced in Ireland, contributing over €1.6bn to the economy and helping to sustain 30,000 jobs in the farm, food and retail sector.
Meanwhile, Tesco expects to sell more than 33 million Irish Brussels sprouts this season — 200 tonnes, all grown by David and Charlie Keogh, on their farm in Macetown, Co Meath.
Bord Bia says consumers will eat more than 800,000 turkeys this Christmas, a market which Kantar valued at €28m in 2012. Ireland is home to around 100 Christmas tree growers, who will harvest 650,000 trees — 400,000 for the home market, the rest for export, valued at €5.5m to €6m per year.
From Thursday, Bord Bia will host its first Christmas market at the CHQ building, IFSC, Docklands, Dublin, until Dec 15. The market will showcase the best of artisan food including Christmas puddings, mulled wine, bakery products, smoked salmon, relishes, preserves and Irish farmhouse cheese. Some 40 Irish food producers will display an array of Christmas gifts.
Opening hours: 10am to 8pm, Thursday to Saturday and 10am to 6pm Sunday.
