Agri-food sales set to reach new heights this festive season

Christmas is very much on the minds of Irish agri-food leaders, with seasonal sales set to reach new heights.

The IFA and Dublin City Council yesterday unveiled their free annual Live Animal Crib at the Mansion House in Dawson Street, Dublin.

The unveiling of the crib coincided with a series of other ‘buy local’ promotional drives. SuperValu predicts it will sell 218,000 Irish hams worth €3.1m at Christmas. Supplied by Oliver Carty Ltd, all of SuperValu’s fresh hams are 100% Irish and Bord Bia quality assured.