Irish Diary Board’s product offering in UK strengthened by partnership
This strategic partnership further strengthens Adams Foods’ position as one of the UK’s leading suppliers of Irish and British cheese to major retailers and food service customers in Britain.
The agreement will establish a fully integrated supply chain for hard cheese across the British food sector through harnessing the complementary resources, skills and experience of both companies.
IDB chief executive, Kevin Lane, said: “Adams Foods strategic partnership with First Milk strengthens our dairy product offering to customers in the UK by adding to it a sustainable supply of British cheese.
“Over the past 30 years, we have had great success in bringing premium Irish dairy products to the UK market through great brands such as Kerrygold, Pilgrims Choice and MU. We are excited about adding another crucial part to our portfolio on our journey to becoming a complete and added-value long-term supplier to the critically important UK market.”
This UK deal completes a very busy week for the IDB, which on Wednesday unveiled its acquisition of a 75% interest in Al Wazeen Trading, which is part of a €20m investment in Saudi Arabia.
Through its controlling interest in a cheese manufacturing plant at the Al Wazeen facility in Riyadh, IDB has strengthened its position in the Saudi market and developed one strong outlet for the extra milk Ireland is set to produce when the EU abolishes its milk quota restrictions in Apr 2015.
