Bord Bia: Demand for gluten-free products continues to grow in Oz

Demand for gluten-free food products is growing in Australia, driven by a mix of medical needs and celebrity diets, according to new Bord Bia analysis.

Michal Slawski, of Bord Bia’s horticulture division, reports that coeliac disease is thought to affect more than 1% of the Australian population, though he adds that it is possible that as many of 80% of these people are undiagnosed.

“Research from Coeliac Australia indicates that 10% of the population is now following a gluten-free diet, while Datamonitor information indicates 18% of Australians are avoiding certain foods due to perceived allergies and intolerances,” Mr Slawski writes in the latest edition of the Bord Bia publication Food Alert.