Dairy exporters on a mission to succeed in Chinese market
They are lured by projections of 10% annual growth for the sector and by Chinese consumers’ willingness to pay a premium for foreign brands as they remain wary of local brands’ safety records.
Just last week, China’s top-selling dairy firm Inner Mongolia Yili Industrial Group Co recalled six months’ worth of one brand of infant formula after government tests found it was tainted with mercury, a heavy metal that can cause neural damage if ingested.
