Text generation brings the digital revolution into daily farming life

On the face of it, the phenomenon of social media doesn’t seem to have caught on in the farming world to the extent that it appears to have done in other industries and social sub-groups. But there is some evidence that that may be about to change.

For many people — particularly those of 35 and older — Twitter and Facebook are not much more than a time-consuming annoyance that they just don’t get, but for many in the younger age bracket smart phones have become a standard piece of equipment and the affordability of data packages means that they can be online all the time – even down on the yard.

In a recent poll run by Macra na Feirme of a sample group of 230 farmers, a large majority of respondents (87%) said that they used social media sites such as Facebook and Twitter on a regular basis.