New ‘Brand Ireland’ food logo within months

A “brand Ireland” food logo may be in place by midsummer, according to Agriculture Minister Simon Coveney.

Creation of an umbrella brand for Irish food and drink was outlined in 2010 when the Food Harvest 2020 strategy was launched.

Mr Coveney said Bord Bia is working hard on a logo, and he commended the food board for its good work to build Ireland’s reputation as a sustainable, safe, green, tasty source of food.