$500m US beef market beckons for exporters

Beef exports from the EU to the US are likely to be permitted from next autumn, according to Joe Burke of Bord Bia’s meat division.

He said Irish beef must be aimed at the $500m (€378m) per annum ‘natural’ beef niche in the US market, in order to be competitive.

Mr Burke said exporters will be identifying potential customers and assessing the competitiveness of the Irish offering in the US, between now and next autumn.