Britain’s £300m organic sales slump explained

ORGANIC food sales are under pressure in our biggest market, Britain.

In most of the rest of Europe, organic markets are growing, and the Irish export focus has increasingly shifted over to the EU mainland.

Nevertheless, Britain remains an important export avenue for Irish organic produce. And research shows the British consumer considers Irish food to be the equivalent of regional food, in other words, food from Scotland or Wales. While this might annoy some Irish people, politically, most Irish food producers see it as a distinct advantage.