Agri Aware wins award for fruit, veg campaign

AGRI AWARE has won the 2010 Agricultural Journalism Awards for Incredible Edibles.

In 2010, 79% of primary schools participated in the programme to increase consumption of fruit and vegetables, promote balanced diets, and highlight the farmer’s role in the food chain.

Organised by the Guild of Agricultural Journalists, in association with AIB, the biannual awards recognise work of outstanding merit.

About 90 entries were considered by judges – former Irish Times editor Conor Brady, ESRI director Professor Frances Ruane, Jimmy Brett of Brett Bros Ltd, former Ulster Farmers Union president John Gilliland, Professor Paddy Wall of UCD, and PR consultant Colm Cronin.

Incredible Edibles also won the targeted communications category award, in which IFA’s farm women pension rights campaign was also shortlisted.

An analysis of the Glanbia demerger by Pat O’Keeffe and Liam O’Neill of the Irish Farmers Journal won the national print category. A GMO series by Stephen Cadogan, Irish Examiner; Money Mentor by Peter Young, Irish Farmers Journal; and Family Ties by Maria Moynihan, Irish Farmers Journal, were also shortlisted.

Higher Ground by Peter Young and Paul McCarthy won the national broadcast category, in which Tractor Theft by Darragh McCullough, Ear to the Ground (RTE 1); Opera Farmer by Helen Carroll, Ear to the Ground, and Flooding by Damien O’Reilly, Countrywide (RTE Radio One), were also shortlisted.

WHY? Double Misery as John’s Herd is Wiped Out Again! by Chris McCullough, Farm Week, won the local media category. What’s Best for Glanbia Farmer-Suppliers? by Sean Keane, Kilkenny People and Flanders Fields War Harvest by Rodney Magowan, Farm Week, were shortlisted.

Shirley Busteed’s land price survey in the Irish Farmers Journal won the technical communications category award. Herd Health – Getting to Grips Will Save Money, by Riona Sayers in Today’s Farm (Teagasc) and Cash Cows – Milking More Money from Grass by Jack Kennedy, Irish Farmers Journal (DVD) were also shortlisted.

Combine Harvesters by Chris McCullough, Farm Week won the photographic award; Here’s Looking At You Kid! by freelance photographer Fergal O’Gorman, and The Long Acre, Belmullet, by Pat O’Keeffe, Irish Farmers Journal, were also shortlisted.

nA special award for Communications with the Rural Community” was presented by AIB to veteran journalist Ray Ryan, who recently retired from the Irish Examiner, for his communications with the farming and rural sectors over 48 years. Ray spent 10 years with The Kerryman and 38 years with the Irish Examiner, the last 13 years as agricultural correspondent.

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