Don’t underestimate power of consumer concern

Stephen Cadogan

Fiona Boal of the multinational banking group pointed out that French veal production decreased by 1.8% over the last nine years, and veal production has grown by 5.8% in Holland, which she linked to the two countries’ different reactions to new EU legislation, which followed a public outcry against using single pens for calves in the veal industry.

New laws, effective as of 1998, but to be implemented over nine years, required single pens to be phased out by 2007.