Egg marking scheme launched

An advertising campaign to inform consumers about the marking of eggs has been launched by Agriculture and Food Minister Joe Walsh.

Rules introduced this year make it easier for consumers to identify the country where the egg was produced and the production methods (organic, free range, barn and cage). They also ensure that each egg is fully traceable back to the individual flock.

The Irish Egg Association, the European Commission and the Department of Agriculture and Food are jointly sponsoring the campaign.

Over a 12-month period to December 2005, a total of €150,000 will be spent to raise public awareness of the new code.

The aim of the campaign, which is targeted in particular at 18 to 34-year-olds, is to explain the new rules on marking of eggs in a clear and accurate manner.

Mr Walsh welcomed the support of the Irish Egg Marketing Association and praised Bord Bia’s contribution in organising the programme.

An EU Council regulation lays down a framework for funding promotion and information programmes for agricultural products in member states.

These programmes are funded 50% by the EU, 30% by the trade organisation and 20% by the member state. Programmes are submitted by trade organisations and representative of the sector being promoted.

The aim to increase consumer awareness. The themes and products are agreed every two years and include information on organic farming, protected designations and product traceability.