Firms urged to support food initiative
Bord Bia and Agri Aware yesterday launched a campaign targeting 200 key decision makers in corporate Ireland.
Managing directors and chief executives are being urged to lend their support to hotels and restaurants in Féile Bia.
Bord Bia chief executive Michael Duffy said that by choosing a Féile Bia establishment, companies can make a real difference in the success of the programme.
Féile Bia emphasises the importance of food sourcing in hotels, restaurants, pubs and workplaces throughout the country.
Participants are asked to show their commitment to the programme by confirming the quality and origin of the food used in their kitchens.
Agri Aware chairman Mike Magan called on all business and organisation leaders to support the programme by insisting the hotels and restaurants they use are Féile Bia registered.
“Customer power is the only weapon that would stop many hotels and restaurants from misleading customers by charging high prices for non-quality assured produce,” he said.
