New team of experts to help Dawn’s product development

NEW product development is high on the agenda of the Dawn Group, which has established a new 14-strong team of chefs, butchers, food technologists and market analysts.

Headed by Alison Haselgrove, Dawn Group’s development manager, this creative “think tank” will give its opinion on some 600 to 700 ideas per year, before eventually recommending as many as 100 new dishes for launch.

It is at a state-of-the-art innovation suite at Dawn Pac’s plant in Cross Hands in Wales that the new product development department decides what culinary delights hit the shops.