Mail slogan insists on Irish food

MORE than four million items of mail will feature a message from Agri Aware over the next three weeks encouraging consumers to insist on Irish food when shopping and eating out.

The postmark campaign is based on the slogan: “You have the Power! Insist on Quality Irish Food.”

Agri Aware said it was an innovative, modern and contemporary medium of getting across a very important message. A recent survey carried out by Dr Pat Bogue of Shannon Showcase Consultants for the group showed that over four out of five consumers try to buy Irish food at every opportunity and that they regard the country of origin as very important.