Mail slogan insists on Irish food
The postmark campaign is based on the slogan: “You have the Power! Insist on Quality Irish Food.”
Agri Aware said it was an innovative, modern and contemporary medium of getting across a very important message. A recent survey carried out by Dr Pat Bogue of Shannon Showcase Consultants for the group showed that over four out of five consumers try to buy Irish food at every opportunity and that they regard the country of origin as very important.
Agri Aware chairman Mike Magan said the studies show that consumers have a preference for Irish food but are often hoodwinked into assuming that the food they eat, particularly when eating out, is Irish. “The objective of this campaign is to encourage consumers to insist on Irish food, fulfilling their stated intention of purchasing Irish food at every opportunity.
“Our campaign reminds consumers they have the power when purchasing, and that when their preference is for Irish food, they should insist that they be served Irish food,” he said.
