Farmers focus on specific markets

BEEF and lamb producers have already responded to market signals by forming partnerships with processors to produce year round tailored products for specific markets, Bord Bia revealed yesterday.

Michael Duffy, chief executive, said more opportunities for this type of partnership will present themselves now that EU beef production is in deficit for the first time in over a quarter of a century.

He was addressing Bord Bia’s first beef and lamb producers national conference in Tullamore, County Offaly, which discussed issues relating to the country’s €2 billion export trade in meat and livestock.