Kepak's all-Irish beef deal

SALES of €90m (retail value) per year of fresh Irish beef and lamb have been secured in the Kepak Group's contract to supply more than 500 shops of the Musgrave SuperValu Centra (MSVC) Group.
Kepak's all-Irish beef deal
Thu, 31 Jul, 2003 - 01:00
Stephen Cadogan

MSVC said it chose Kepak to implement its policy of buying only 100% Irish beef and lamb, on account of the meat group's outstanding record in guaranteed Irish supply and processing, food safety, product innovation and animal welfare.

Kepak now becomes the source of MSVC's 21% share of the Irish beef retail market.

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Place: MeathPlace: IrelandPlace: WatergrasshillPlace: Co CorkPlace: MunsterPlace: CloneePlace: Co MeathPlace: AthleaguePlace: Co RoscommonPlace: University College CorkPerson: Wayne AndersonPerson: Denis CroninPerson: Managing DirectorPerson: Michael NasonPerson: NasonOrganisation: KepakOrganisation: Kepak GroupOrganisation: Musgrave SuperValu Centra (MSVC) GroupOrganisation: MSVCOrganisation: KK Producer CubOrganisation: Certified Irish Angus AllianceOrganisation: EUOrganisation: EAN IrelandOrganisation: Food Safety Authority of IrelandOrganisation: FSAI
<p>Farm organisations in Ireland have criticised the deal.</p>

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