Bord Bia launch Belgian campaign
It will focus on promotional in-store tasting of Irish lamb in the major supermarkets.
The campaign was launched in a Carrefour store in Brussels and will extend to twenty supermarkets in the group over the next three weeks. Later this year the campaign will extend to the Delhaize supermarket group.
Mr Fallon said there is a significant increase in Irish lamb sales in Belgium this year. Supermarket groups are looking forward to increased business as a result of the Bord Bia promotion and are very impressed with the high quality of Irish lamb.
