Bord Bia launch Belgian campaign

IFA national sheep committee chairman Laurence Fallon has launched a Bord Bia lamb promotion campaign in Belgium.

It will focus on promotional in-store tasting of Irish lamb in the major supermarkets.

The campaign was launched in a Carrefour store in Brussels and will extend to twenty supermarkets in the group over the next three weeks. Later this year the campaign will extend to the Delhaize supermarket group.