Dieting industry to hit €100bn

DIETING will be a €100bn market in Europe by 2007, according to food industry analysts.

One-third of western European consumers are overweight, and, by 2006, this will increase to half.

In a recent survey, one-in-four European or US food and drink companies said they were investing in research and development of new low-carbohydrate products. They cannot afford to ignore the impact of low-carbohydrate diets.