Irish beef sales in Spain set to rise

Irish beef sales in Spain are expected to grow by 20% this year to 11,000 tonnes, according to Bord Bia, which is currently concluding a promotion aimed at the increasing number of Irish and British visitors in Malaga.

The promotion is taking place in 40 Ahold-Supersol stores, six Carrefour and seven El Corte Ingles stores for the third consecutive year.

Cecilia Ruiz, Bord Bia manager in Madrid, said the promotion is being supported by three daily Irish Beef spots on two local radio stations.

Adverts have also been placed in local weekly papers and magazines. In addition, point-of-sale material is positioned at the self-service and traditional meat counters in the outlets.