It took me a while but I caught up last week with Michael MacCambridge’s America’s Game: The Epic Story of How Pro Football Captured a Nation.

Since the Rubberbandits introduced the nation to the thoughts of Jean Baudrillard the other night the level of debate has surely risen a few notches, particularly when it comes to our awareness of what is and isn’t real. Or maybe we’ve just been conditioned to think that way (see what I mean?). For instance, forget whether anyone can hear a tree falling in an empty forest: if an Irish team doesn’t win on Irish television has it really claimed victory?

I almost called this column ‘lessons learned at the Web Summit’, but that would clearly be the wrong term: learnings or takeaways are far more appropriate terms.

The latest thing, I note, is not Westworld, the TV show capturing people’s attention, but rather the fan theories centred thereon.

Michael Moynihan looks back on the past month’s big GAA news...