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Ian Mallon: Business of Sport
Ian Mallon: Three key factors driving Irish golf’s ‘exceptional’ recovery
S Ian Mallon: Three key factors driving Irish golf’s ‘exceptional’ recovery
TaylorMade beats the rest of the competition and Golf spreading the wealth.

Thu, 17 Aug, 2023

Republic of Ireland Homecoming from FIFA Women's World Cup 2023
S Ian Mallon: Women’s World Cup review cannot repeat Euro 2016 whitewash
Much of the Ireland camp controversies in France did not centre around the manager or the players, and instead were due to various shortcomings from the very top of the organisation.

Thu, 10 Aug, 2023

Republic of Ireland Return from FIFA Women's World Cup 2023
S Ian Mallon: Sponsors still commercially confused about true value of WNT
Before Ireland’s incident-packed debut appearance at the finals in Australia, sponsors universally opted not to invest in the team, following qualification last year.

Thu, 03 Aug, 2023

Liverpool v Leicester City - Premier League - Anfield
S Ian Mallon: ‘The Keita Principle’ - the surging business of football risk
Why are clubs taking extreme chances with players they hope will somehow reverse the very long odds and consistent downward data patterns which have overshadowed their careers?

Thu, 27 Jul, 2023

A view of GAA Go microphones ahead of the game 1/7/2023
S Ian Mallon: Why did RTÉ and GAAGO ignore the rules? 
Time pressures may have been a factor given new venture was only launched in Ireland weeks before the GAA season, after being rushed to market 

Thu, 20 Jul, 2023

Ian Mallon: Irish tennis no longer at break point
S Ian Mallon: Irish tennis no longer at break point
Outside of the big four — soccer, rugby, Gaelic football and hurling – tennis is the leading individual sport in the affections of the Irish public.

Thu, 06 Jul, 2023

Donegal v Tyrone - GAA Football All-Ireland Senior Championship Preliminary Quarter-Final
S Ian Mallon: Is GAAGO still a legitimate side business for RTÉ?
The controversial subscription platform will form the next phase of focus for parliamentary questions around commercial solo runs at Montrose

Thu, 29 Jun, 2023

A general view of Croke Park before the game 9/7/2022
S Ian Mallon: Must Croke Park rebrand GAA to reflect equality?
THE biggest merger in the history of Irish sports should happen within four years, with the creation of a new entity combining hurling, men’s football, camogie and women’s football.

Thu, 22 Jun, 2023

Ireland v England - Guinness Six Nations Rugby Championship
S Ian Mallon: Is rugby now an indomitable force in sports sponsorship?
A Rugby World Cup and a Netflix series ahead of next Spring’s Six Nations Championship, will bring the union’s commercial division that most sought-after asset – new audience.

Thu, 15 Jun, 2023

Ian Mallon: Why is the FAI so confident €863m plan will work?
S Ian Mallon: Why is the FAI so confident €863m plan will work?
The Pitch: The plan is the culmination of a near two-year project by the association’s Facilities Investment Group

Thu, 08 Jun, 2023

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