Back in 2008, during my Business Masters at DCU, I came across an article by a Seth Godin who talked about the concept of ‘The Purple Cow’.

So, I’m back at the keyboard and looking forward to another Championship season both on and off the field.

Towards the end of last year, I realised that if I was to have any chance of continuing to perform at the highest level, then things would have to change.

As the evenings grow longer and waistlines shrink, panels across the country are champing at the bit, all believing this could be their year.

ALL that was missing from last weekend’s All-Ireland football semi-final was Jim McGuinness’ trademark jet black curls and goatee, thus giving our commentators their archetypal GAA arch villain!

WATCHING the All-Ireland minor football semi-final between Tipperary and Roscommon from the Croke Park press box last week, a number of thoughts were floating around in my head.

‘TO tweet, or not to tweet, that is the question…

IN 2002, a director of Finnish telecommunications giant Nokia received the most expensive speeding ticket in history.

IF the recent soap opera starring Rupert Murdoch and Rebekah Brooks has taught us anything, it is the sheer power and influence the media has on shaping opinions of societies.

PROMISES made on live television are best kept, and if you tell Marty Morrissey you’re going to do something, it’s akin to (in GAA terms) giving Michael Corleone your word.