Who is the next Purple Cow?

Back in 2008, during my Business Masters at DCU, I came across an article by a Seth Godin who talked about the concept of ‘The Purple Cow’.

He argued that in a modern consumer market place, swamped by competitors with similar products, the key to success is to stand out from the crowd, be innovative, and don’t just follow the herd.

Over the past decade, the game of Gaelic Football has witnessed a series of significant and, maybe at times, unpalatable changes.