Anker moves to a single brand identity as its product range expands

Anker is merging its specialised sub-brands into one identity, marking a shift toward connected technology. The move arrives alongside a wide-ranging rollout of AI-powered audio, smart home security, and home energy products.

The new Anker Fabric Printer, is part of the expanded product range released under the unified Anker brand. Picture: Anker

Since 2011, Anker has functioned as a collection of specialised brands. The company used eufy for smart homes, Soundcore for audio, and Solix for energy to target specific markets. The company said this enabled rapid growth across sectors. However, as AI, robotics, and connected systems merge these industries, Anker is consolidating everything under one name.

The company said the transition will be gradual. New products will lead the move to the Anker name, while existing products transition over time. Warranty coverage and customer support remain unchanged.

Steven Yang, founder and CEO of Anker Innovations, says the change reflects a shifting market. “Category brands made sense when categories were separate. They no longer are,” Yang said. “One brand, one promise: Ultimate Innovation, now unified across everything we make.”

Audio expansion

The new audio range relies on the Thus AI chip for on-device processing. The AeroClip 2 and 2 Pro are clip-on earbuds featuring 12mm drivers and Bluetooth 6.0. The Space 2 Pro provides over-ear comfort, high call quality, and 60 hours of battery life.

Liberty Buds 2 use an 8-sensor array for clear calls.

For sleep, the Sleep 4 and 4 Pro monitor heart rate and use BioSync data to adjust audio. The SleepLab series provides bedside speakers that use 60 GHz radar to track sleep stages.

AeroClip 2: €169.99 (Sept, Amazon.ie) AeroClip 2 Pro: €229.99 (Nov, Amazon.ie) Space 2 Pro: €199.99 (Sept, Amazon.ie) Liberty Buds 2: €129.99 (Sept, Amazon.ie) Sleep 4: €199.99 (Oct, Amazon.ie) Sleep 4 Pro: €279.99 (Nov, Amazon.ie) SleepLab/Pro: €199 to €349 (Nov)

Charging and power

Anker is expanding its power management tools. The MagGo Power Bank Pro 2 includes a built-in cooling fan for 25-watt wireless charging. The Laptop Charger Pro manages battery health for various computers, offering a dedicated charging curve to extend battery life.

The MagStand Charging Station acts as a bedside hub with active cooling and a retractable cable.

MagGo Pro 2: €119.99 (Oct, Amazon.ie) Laptop Charger Pro: TBC (Q1 2027) MagStand Station: €99.99 (Nov, Amazon.ie)

Home and robotics

The home range features the eufy TrackLight Cam S1 with a 4K telephoto camera and the Video Doorbell S4. The Omni E35 Robot Vacuum is designed to eliminate bacteria and handles debris with high suction power. Anker is also developing MindBase, a local AI hub for home automation. The S2 Max Robot Lawn Mower will offer autonomous cutting without the need for boundary wires.

TrackLight Cam S1: TBD (Q4 2026) Video Doorbell S4: €329.99 (4 Sept) Omni E35 Vacuum: €1,099 (4 Sept) S2 Max Mower: TBD (2027)

Energy solutions

The Solix XE combines an inverter and a battery into a single unit for home energy storage. For portable power, the Solix S2000 delivers high efficiency and a long lifespan for essential home backup power.

Solix XE: TBD (18 Sept 2026); Solix S2000: €699 (4 Sept 2026)

Berlin store opening

Anker will open a standalone store on Berlin’s Ku’damm on 5 September. Steven Yang noted: “Opening our first standalone Anker store in Germany, here on Berlin’s iconic Ku’damm, is a very special milestone for us. We have spent nearly 15 years building products that solve real problems for consumers. Now, for the first time, people can experience the full Anker portfolio together in one place and see how those products increasingly work together. It is an exciting way to bring the new, unified Anker brand closer to our customers.”