Anker moves to a single brand identity as its product range expands

Anker is merging its specialised sub-brands into one identity, marking a shift toward connected technology. The move arrives alongside a wide-ranging rollout of AI-powered audio, smart home security, and home energy products.

The new Anker Fabric Printer, is part of the expanded product range released under the unified Anker brand. Picture: Anker

Since 2011, Anker has functioned as a collection of specialised brands. The company used eufy for smart homes, Soundcore for audio, and Solix for energy to target specific markets. The company said this enabled rapid growth across sectors. However, as AI, robotics, and connected systems merge these industries, Anker is consolidating everything under one name.

The company said the transition will be gradual. New products will lead the move to the Anker name, while existing products transition over time. Warranty coverage and customer support remain unchanged.