Taylor-themed love story wins at 'digital Oscars'

Spider Awards held at Mansion House in Dublin on Friday night

A campaign which made the connection between music icon Taylor Swift and her Irish heritage has claimed the top prize at this year’s Spider Awards.

A campaign which made the connection between music icon Taylor Swift and her Irish heritage has claimed the top prize at this year’s Spider Awards.

The Spider Awards – dubbed Ireland’s ‘digital Oscars’ - have recognised innovation in digital marketing, innovation, and social media for the past 28 years. This year’s awards were held on Friday night at the Mansion House in Dublin.

Vroom Digital’s ‘Love Story’ campaign for Epic, The Irish Emigration Museum, captivated judges with its “exceptional storytelling, creative execution, and cultural resonance”. Titled ‘The Love Story Before Love Story’, the campaign connected history with modern pop culture by tracing the untold love story of Swift’s Irish ancestors. The campaign was launched ahead of her Dublin concerts, and reached over 13 million people globally.

"It was a masterclass in how digital storytelling can bridge the past and present, making it a well-deserved winner of Best in Storytelling and the Grand Prix Award,” the awards judges said.

Other big winners included Kooba, which was named Large Agency of the Year, and Cork-based technology company Granite, which secured Best in UX & Customer Experience and Best Use of Disruptive Technology.