Samsung launches new Galaxy S24 Series with a focus on AI
Galaxy Unpacked 2024 Galaxy S24 Series. Picture: Samsung.
Brace yourselves, tech enthusiasts, as Samsung took the stage to unveil its latest flagship series, the Samsung Galaxy S24. In a world where smartphones have become indispensable, Samsung aims to redefine our daily interactions by introducing what they are calling groundbreaking features and a relentless focus on personalisation through Galaxy AI.
Samsung said Galaxy AI represents a significant leap forward in on-device and cloud-based AI, bringing together Samsung's innovation prowess and collaboration with industry leaders. The mission? To democratise meaningful AI innovation and usher in life-enhancing experiences for users globally.
The promise of Galaxy AI is personalisation. The Galaxy S24 Series is designed to seamlessly adapt to users' preferences, making every interaction a bit more 'you.' It's an ambitious goal, but if anyone can pull it off, it's Samsung.
Communication lies at the heart of our smartphone experience, and Galaxy AI intends to break down those language barriers. The real-time two-way call translation feature is a game-changer, supporting on-device voice and text translations in 13 languages. Privacy is a priority, with all data staying securely on the device.
The Chat Assist feature takes it further, offering real-time text translation in 13 languages for multi-language messaging. Samsung's AI-infused keyboard ensures that translation capabilities extend beyond messages to social media, emails, and various apps. Samsung promises a seamless experience that makes you forget the language differences.
Samsung has introduced Google Circle to Search, a new way to search your phone using a simple gesture. Paired with the improved S Pen, this feature makes searching more intuitive. Circle, highlight, scribble, or tap on any image, video, or text, and voila! Your search results appear without the need to switch apps. A small but significant enhancement that streamlines the way we find information.
Editing gets an AI boost with features like Edit Suggestion, Generative Edit, and with Super HDR your photos now undergo a refinement process that ensures life-like range, brightness, and contrast. And if an action-packed video needs to be slowed down, the new Instant Slow-mo can generate additional frames based on movements to slow down action-packed moments for a more detailed look smoothly.
The Galaxy S24 Ultra takes things up a notch for gamers, and every Galaxy S24 Ultra has the latest Snapdragon 8 Gen 3 Mobile Platform for Galaxy. The company claims that the new processor, designed with Galaxy users in mind, offers a notable NPU boost for effective AI processing. Enhanced heat dissipation, ray tracing, and optimised games promise an immersive gaming experience. The adaptive refresh rate (1-120Hz) and their brightest display ever deliver smooth visuals and optimal battery consumption.
Security is a non-negotiable, and Samsung knows it. The Samsung Knox security platform ensures a protected and private user experience. The Galaxy S24 Series takes a step forward in data transparency and control, allowing users to choose whether to allow online data collection and processing for AI experiences.
In line with Samsung's commitment to sustainability, the Galaxy S24 Series incorporates recycled materials, contributing to a more circular design. The packaging is made with 100% recycled paper, aligning with Samsung's efforts towards net-zero carbon emissions by 2030.
As the Galaxy S24 Series hits the market, Samsung is prompting users to explore the possibilities of Galaxy AI. They said the Galaxy S24 isn't just a smartphone; it's a personal assistant, a creative tool, and a gaming powerhouse all rolled into one.
Starting on 31st January, the Galaxy S24 series will be widely available in operators, retailers and samsung.com with pre-orders beginning today (January 17).
The Galaxy S24 series comes in Earth mineral-inspired colour tones. On Galaxy S24 Ultra, colours include Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. The colours of Galaxy S24+ and Galaxy S24 include Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow.
For customers who pre-order the Samsung Galaxy S24, S24+ and S24 Ultra from Samsung.com, we will offer double the storage for the price of the lower storage model, with savings available of up to €260.
Galaxy S24 Ultra RRP:
• 256GB – €1,469
• 512GB – €1,589
• 1TB – €1,849
Galaxy S24+ RRP:
• 256GB – €1,159
• 512GB – €1,269
Galaxy S24 RRP:
• 128GB – €919
• 256GB – €969
For more information about Galaxy S24 series, please visit:Â Samsung
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