TikTok and Disney+ outshine games in record year for mobile apps

Video-streaming platforms drove an 11% rise in consumer app sales

Video-streaming platforms such as TikTok drove an 11% rise in consumer app sales in 2023.

ByteDance’s TikTok became the first app to surpass $10bn (€9.14bn) in cumulative consumer spending, helping power mobile app sales to a new high in a year revenue from games was down, according to the latest annual report by data.ai.

Video-streaming platforms such as TikTok and Disney+ drove an 11% rise in consumer app sales in 2023, showing resilient demand while the games industry dealt with a double-digit sales decline in China that dragged global sales down 2%.