Elon Musk confirms former NBCUniversal executive as new Twitter boss

It comes a day after Mr Musk said he had hired a new chief executive, an unnamed woman, for the business.

Elon Musk held a poll in December asking if he should step down as chief executive of the company (Yui Mok/PA)

Twitter owner Elon Musk has selected advertising executive Linda Yaccarino to lead the social media platform as its new chief executive, he confirmed on Friday.

Ms Yaccarino, who left NBCUniversal earlier in the day with immediate effect, will focus on the operations of the business, Mr Musk said, while he will stay in charge of product designs and new technology.