Microsoft hopes OpenAI’s chatbot will make Bing smarter

Some analysts and experts have suggested its ability to summarise publicly available data can make it a credible alternative to Google search.

The software maker, whose Bing service is far smaller than Google owner Alphabet’s search engine, has been trying out ChatGPT for several months, the person said.

Microsoft is preparing to add OpenAI’s ChatGPT chatbot to its Bing search engine in a bid to lure users from rival Google, according to a person familiar with the plans.

Microsoft is betting that the more conversational and contextual replies to users’ queries will win over search users by supplying better quality answers beyond links, said the person, who did not want to be named discussing confidential product roadmaps that remain in flux.