Musk gives workers deadline to decide if they will be ‘part of the new Twitter’

Musk has tried to reassure companies that advertise on Twitter that it will not damage their brands by associating them with harmful content.

Elon Musk (Patrick Pleul/Pool via AP, File)

Elon Musk has asked Twitter’s employees to decide by Thursday evening if they want to remain a part of the business.

He emailed employees to say they “will need to be extremely hardcore” to build “a breakthrough Twitter 2.0″ and that long hours at high intensity will be needed for success.