TikTok launches scheme to boost awareness around diet misinformation online

Social media platforms are under ongoing pressure to do more to combat the spread of harmful material online, with keen interest being paid to apps such as TikTok because of its predominantly younger user base.

A young girl uses the TikTok app on a smartphone. Picture: Peter Byrne/PA

TikTok has launched a campaign to help users better identify misleading content around diet and exercise.

The video-sharing app is working with the British Dietetic Association and will use videos from dieticians, nutritionists and popular TikTok creators to offer support and advice to users.