Google promises not to harm rivals with new proposals for Chrome browser

Google is planning an overhaul of how ads work on its popular Chrome browser (Andrew Matthews/PA)

Google has promised that it will not discriminate against rivals when implementing a new way to target advertising.

The US technology giant has pledged that it will not favour its own advertising and advertising technology businesses when designing and operating a new system which will be a major overhaul of how ads work on the Chrome browser.