Amazon blocked ten billion fraudulent listings in 2020 – report

The company said its target was to reduce counterfeits on the platform to zero

Amazon said it invested more than £501 million to protect its stores from fraud and abuse in 2020. Picture: Niall Carson/PA

Amazon prevented more than ten billion fraudulent product listings from appearing in its online stores in 2020 and seized more than two million counterfeit products, according to a new report.

The online giant’s latest brand protection report said its verification processes also stopped more than six million attempts to create selling accounts because they were deemed suspicious.