Google ‘will not build new ways to identify users once third-party cookies gone’

Tech giant wants to phase out support for third-party cookies by 2022, despite concerns from publishers who rely on them for revenue (Andrew Matthews/PA)

Google has vowed not to build new ways of tracking users across the internet as it makes plans to scrap third-party cookies on Chrome.

The tech giant is pressing ahead with its proposal for the web browser, despite concerns from publishers who argue the move will impact their ability to generate revenue.