Apple marks Data Privacy Day with new transparency pledge

Apple marks Data Privacy Day with new transparency pledge
The new feature is called App Tracking Transparency (PA)

Apple has unveiled new data privacy measures designed to protect users, as the tech giant marked Data Privacy Day by calling for more transparency around the gathering of personal information.

The technology giant announced that from the spring it will require apps on its devices to get a user’s permission before tracking them across other apps and websites.

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