One in three won’t buy from fashion companies whose packaging isn’t eco-friendly

Almost half of Irish online shoppers (45%) say they’ve become more eco-conscious since the onset of the Covid-19 pandemic.

New research by global packaging leader Smurfit Kappa shows a growing appetite from Irish consumers for eco-friendly packaging

A third of online fashion consumers would not make a purchase from a fashion company if they discovered its packaging wasn't eco-friendly, according to new research.

The survey, conducted by global packaging leader Smurfit Kappa, revealed that almost half (45%) of Irish consumers say they’ve become more eco-conscious since the onset of the Covid-19 pandemic.