Huawei to focus on premium smartphone offerings

Huawei is to focus on the premium smartphone market and gradually withdraw from the low-end segment.

CEO of Huawei, Richard Yu, said that the company is set to focus on the CNY2,000-3,000 ($315-$470) segment. Huawei’s low-end smartphones (retailing for less than CNY2,000/$315) will instead be sold under the Honor brand.

Yu predicted, according to C114.net, that a large number of mobile phone vendors will disappear over the next few years and only a few will survive. This focus, it hopes, will ensure its survival if this prediction does come to pass.

Huawei says that its Honor Play 4X has sold more than 10 million units in China, making it the first time a model has hit this milestone since Honor became an independent brand.

Yu hopes that it can create popular Honor handsets that sell more than 20 or 30 million after the success of the Play 4X.

Meanwhile, Huawei’s handset revenue in H1 increased 87 per cent to $7.23 billion thanks to “focusing on mid-to high-end handsets, which contributed to both an increase in shipments and average selling price.”