Social media campaign challenges you to take selfie for charity

Focus Ireland launched a new social media challenge, which tasks participants with taking a selfie to raise awareness and funds for the growing homeless crisis.

To take part, simply take a selfie; upload it to Facebook or Twitter, tagging it with #InTheShadows; pass on the nomination to three friends; and, most importantly, text ‘SHINE’ to 50300 to donate €4 to Focus Ireland.

These selfies will be projected on to Christ Church Cathedral on October 16th as part of Focus Ireland's annual Shine a Light Night. On October 16th, 125 top business leaders will also sleep out overnight.