Third of phone time spent on games

Mobile gaming has become a multibillion-euro industry, with over 33% of time on phone spent playing games.

Smartphone users will spend €80bn this year on apps. Of this, 35% will be dedicated to gaming, according to Ivan Fernandez Lobo, the founder of Gamelab, who was speaking at the Mobile World Congress in Barcelona. He said 33% of the time people spend on their phone is passed by playing games.

“It’s simple,” said Aaron Rubenson, head of appstore product management at Amazon, in a panel discussion on mobile gaming. “Everybody loves games. Mobile devices are always with you. We all need entertainment.”