Michael McGrath says new law will put consumers ‘back in control’ online

Law will see greater transparency to pricing for music and sporting events, and make it easier for consumers to cancel unwanted subscriptions

European Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection Michael McGrath. Mr McGrath said the Digital Fairness At will give consumers a 'fair deal'. Picture: Mark Stedman

A new European law aimed at tackling unfair digital trade practices will see greater transparency to pricing for music and sporting events, and make it easier for consumers to cancel unwanted subscriptions, Ireland’s European Commissioner Michael McGrath said.

The Digital Fairness Act (DFA) aims to protect consumers from unfair commercial practices in the digital marketplace. It will also require influencers to clearly disclose advertising and to not exploit the trust of minors in their audience.