Half of Irish consumers expect to struggle with essential bills in next 12 months

TCD report says one in five already finding essential living expenses difficult to afford

Professor Ashish Kumar Jha, Professor of Business Analytics and Deputy Head of Trinity Business School; and Robin Kiely, EMEA Corporate Communications Director at Shein. Prof Jha says consumers are 'looking carefully at where their money goes'.

Half of Irish consumers believe they are likely to struggle to pay essential bills over the coming year, with one in five already finding essential living expenses difficult to afford, a new research report says.

The report entitled The Affordability Economy, was conducted at Trinity College Dublin and found that 83% of consumers expressed concerned about their personal or household finances. One in five (22%) of respondents said they have stopped saving completely.